There are only three ways to build a
business.
1.
Get your customers
to spend more often
2.
Get your customers
to spend larger amounts
3.
Gain more
customers
Of these three ways the first two are the
easiest to achieve - if properly presented.
One proven way of achieving this is to
introduce a ‘customer rewards program’
through the introduction of
loyalty cards
in which customers work towards gifts that
have a high perceived value with each
purchase that they make.
According to the Financial Times - “As a
customer’s relationship with a company
grows, its profits rise and not just a
little.”
With a view to getting your customers to
spend more often and in larger amounts,
Eurocom Marketing Ltd invites you to trial
its Low Cost
Loyalty Program – a program that
has been designed specifically for smaller
businesses that may not be able to afford
more costly schemes.
Whereas most loyalty programs cost from many
hundreds/thousands to tens of thousands of
pounds to implement the Eurocom Program can
be fully implemented for as little as
£80 (+ VAT).
For this you get:
1. 100
pre-printed loyalty cards
which you give to your customers. Each
loyalty card allows for up to 10 stampings,
and is pre-printed with the words “Receive
a free gift worth over £1,000 when you spend
not less than £250 with us over the next 3
months”. It is important to
specify a fixed amount and also to set a
time frame that is realistic and achievable.
More cards beyond the first 100 can be
bought in packs of 100 @ £12.50 + VAT per
pack.
2. 1
gold star pre-inked stamp
which you use to stamp one of the boxes each
time a customer spends with you. You would
also write the amount spent to the nearest
pounds in the box. This way, both you and
your customer can keep tabs on the amount
spent as he/she moves towards their goal.
You may also issue till receipts and ask
that these be retained. Additional
pre-inked stamps can be acquired at £5 each
+ VAT.
3. 5
of our current reward booklets
giving up to 21 nights free hotel
accommodation at over 200 hotels across the
UK, Ireland and the Channel Islands. The
value of the accommodation ranges from £50
night to as much as £200 night, and when
averaged out at just £75 night, each booklet
effectively offers at least £1,500 worth of
free accommodation. Even at the lowest value
the free accommodation is worth at least
£1,000. The only condition is that booklet
holders are required to take their breakfast
and dinner at participating properties.
Further reward booklets can be bought from
Eurocom Marketing (www.FreeHotelsUK.com)
as required at prices ranging from £12.50
to as low as £5 each (depending on order
size).
If you set £250 as the qualifying spend then
the maximum ‘discount’ you are giving is 5%
(based on the booklets costing £12.50). This
can drop to as low as 2% when you purchase
larger quantities.
No matter what quantities of booklets you
purchase this is a far more effective way of
boosting business than simply giving CASH
discountsof 10-25% or more that go to the
very heart of your cash flow and profits
thus destroying your ‘bottom line’
You will also find that a number of
customers will start the process of
collecting rewards but will not complete.
When you factor these purchases into the
promotion, the cost of rewards could end up
dropping to as low as 1%
of goods/services bought from you.
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